# AI visibility report template, with clear denominators.

Canonical: https://llmcitely.com/templates/geo-report
Publisher: LLM Citely
Reviewed: 2026-10-29

Build a client report from actual observations. Keep planned runs, valid answers, brand mentions, owned citations and next actions separate.

Interactive template: [open the browser version](https://llmcitely.com/templates/geo-report#resource-interactive). This text edition describes the workflow; it does not execute the tool or contain a visitor's inputs or results.

## Define the population the report describes

Record the approved question set, period, market, provider and observed surface. A report about a fixed ChatGPT question set should not claim to represent all AI search or all users.

[Measure AI visibility](https://llmcitely.com/guides/how-to-measure-ai-visibility) before filling the template. Report answer-level counts consistently: one answer with three brand mentions still contributes one to the answer-level mention count.

## Calculate coverage before interpreting a rate

Coverage is valid answers divided by planned answer runs. Mention rate is valid answers naming the brand divided by valid answers. Owned citation rate uses answers containing an owned source link as its numerator and answers with complete citation evidence as its denominator. Report missing citation evidence separately.

Illustrative example: 80 planned runs, 74 valid answers with complete citation evidence, 28 answers mentioning the brand and 12 citing an owned page produce 92.5% coverage, 37.8% mention rate and 16.2% owned citation rate. These fictional counts demonstrate the arithmetic; they are not customer results. A zero denominator is reported as unavailable, not zero.

## Attach the original evidence

Keep prompt IDs or exact question text, original answers, source URLs, collection dates and the meaning of each finding. Distinguish a citation to the client’s site from an independent source. [Understand citations versus mentions](https://llmcitely.com/guides/citations-vs-brand-mentions).

The template calculates a draft from your inputs. It does not collect answers or authenticate the evidence you paste.

## Describe changes and unresolved work

Add the action owner, acceptance criteria, status and recheck date. Explain any change in questions, market, aliases or collection method before comparing periods. An observed movement after an edit does not prove causation.

Use [client reporting](https://llmcitely.com/features/client-reporting) to see how evidence and assigned work stay connected in a project. Keep technical completion, observed outcomes and future hypotheses in separate paragraphs.

## Continue with the next step

- [Check the calculations](https://llmcitely.com/guides/how-to-measure-ai-visibility)
- [Classify source evidence](https://llmcitely.com/guides/citations-vs-brand-mentions)
- [Explore connected reporting](https://llmcitely.com/features/client-reporting)
- [Review audit findings](https://llmcitely.com/templates/geo-audit-checklist)
- [Explore geo software for agencies](https://llmcitely.com/for-agencies)
- [Keep visit data separate from answer metrics](https://llmcitely.com/guides/track-ai-traffic-in-ga4)
- [Attach the action plan](https://llmcitely.com/templates/geo-action-plan)

## Your next step

[Explore client reporting](https://llmcitely.com/features/client-reporting)