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Know the answer. Know its source.

Review AI web answers with their question, market, collection date, and cited pages in view.

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Northstar Analytics / Citations US · English

Citation sources

The pages that appear in sampled answers.

Demo data
Brand mention rate37.8%28 of 74 valid example answers
Owned citations18Links to your website
Tracked questions20One market, one question set
Source domainsChatGPT
Example citation sources
SourceRelationshipCitationsEvidence
northstar.ioOwned18View source
g2.comIndependent12View source
growthnotes.exampleIndependent7View source
One opportunity to reviewAdd clearer comparison content, then check the same question again.
Illustrative data, not a live scanExplore the demo

Every observation keeps its context

  • Buyer questionWording and intent
  • MarketUnited States · English
  • Answer engineChatGPT
  • Cited sourcesOwned and independent
  • Collection dateRecorded per sample

Know where each answer came from. Every sample records its provider, surface, market, and date.

  1. 01

    Current collection scope

    ChatGPT, Gemini, Google AI Mode and AI Overviews provide website answers. Perplexity and Claude provide model API replies. All six have passed local answer-and-source tests; production rollout is pending.

  2. 02

    Source context

    A consumer website answer and a model API response are different observation surfaces. Each sample records its provider and surface.

  3. 03

    Coverage you can inspect

    See which questions were collected, which failed, and which sources support the result.

Platform readiness

Six platforms. Two collection surfaces.

The current scope includes four website sources and two model API sources. Answer and source collection has passed local testing; production rollout remains pending. Paid plans share the same platform policy.

PlatformObservation surfaceReadiness
ChatGPTWebsite answersLocal testing passed

Answer text, citations and one-point settlement passed local collection tests. Region and web search were confirmed for the accepted sample.

GeminiWebsite answersLocal testing passed

Answer text, citations and one-point settlement passed local collection tests. Region and search activity remain unconfirmed and are excluded from comparable visibility metrics.

Google AI ModeAI Mode search answersLocal testing passed

Answer text, citations and one-point settlement passed local collection tests. Search activity remains unconfirmed and is excluded from comparable visibility metrics.

Google AI OverviewsSearch result overviewsLocal testing passed

Overview text, displayed citations and one-point settlement passed local collection tests. An overview is not returned for every query.

PerplexityModel API repliesLocal testing passed

Model replies and source links passed local collection tests through DataForSEO. This does not measure the perplexity.ai website experience; paid execution requires a verified point quote.

ClaudeModel API repliesLocal testing passed

Web-enabled model replies and source links passed local collection tests through DataForSEO. This does not measure the claude.ai website experience; paid execution requires a verified point quote.

A model API reply is a separate observation surface from a website answer. Samples with unconfirmed region or search activity stay outside comparable visibility metrics. See the measurement method.