The LLM Citely library

Practical answers for AI search work.

Start with the task in front of you: understand the terms, choose questions, measure a sample, investigate sources or audit a page.

LLM CitelyReviewed Oct 31, 2026Read as Markdown

Practical guides

What is generative engine optimization?

Generative engine optimization is the work of improving how a business is represented in AI-generated answers. The useful starting point is a buyer's question and the evidence behind the answer.

What is answer engine optimization?

Answer engine optimization starts with a question a page should resolve. The work is to make the answer accurate, easy to find and complete enough to use.

GEO and SEO in the Same Project

SEO and GEO often lead to work on the same pages, but they observe different parts of the buying journey. Compare the tasks and evidence before choosing what to fix.

GEO vs AEO: Define the Deliverable

GEO and AEO are overlapping labels, and different teams use them differently. A useful comparison turns each label into a task, an output and a way to check the work.

AEO vs SEO on One Page

A page can be easy to find and still leave its reader guessing. Use one concrete page review to see where SEO work ends, where answer editing begins and how the two support each other.

Measure AI visibility from 12 runs

Calculate coverage, brand mentions and owned citations from an answer-by-answer worksheet. The worked example below uses fictional brands and shows exactly why its three percentages have different denominators.

Calculate AI share of voice

Sampled AI share of voice compares a brand’s appearances with the appearances of the competitors you chose to track. In our fictional twelve-run worksheet, Northstar has 50% share of voice and a 60% mention rate, and both calculations are correct.

Track your brand in ChatGPT

Build a small, reviewable question set and inspect the actual answers before drawing a trend line. This walkthrough follows a fictional analytics brand from its first identity rules to a report that separates failed runs, mentions and incomplete citations.

Choose buyer questions worth tracking

Begin with questions from a buying conversation: who the product is for, what it can do and what might rule it out. This walkthrough turns those decisions into a twelve-question planning set.

Find citation gaps you can act on

An answer cites a competitor’s documentation while your own page is absent. Trace the question to the cited passage, then check whether your page could support the same answer.

Mentions, citations and sources

A brand name in an answer, a visible citation and an extra search source are three different observations. Classify them separately so a report can show a strong mention result without inventing an owned-site citation.

How to run a GEO audit

Start with one page and the question it should answer. Run the public HTML checker, inspect its output and turn a finding into a task with a clear completion check.

Robots.txt for AI Crawlers

A robots rule has a purpose, a user agent and a path. Work through those three pieces before deciding that a change allows search, limits training or protects information.

Improve a Page for AI Search

Start with the fact a buyer cannot find on your page. Make one supported edit and define how you will check it before reviewing a later answer sample.

How to track AI traffic in GA4

Start with GA4’s AI Assistant channel, inspect session sources and landing pages, then use explicit source rules only when you need a separate supplemental view.

From a citation gap to an approved content brief

Follow one explicit source gap into a page decision, a sourced brief and a checkable editorial handoff. Preserve the observation without claiming why the model produced it.

Choose the next task, not another score

Use the resource that answers the decision you need to make. A technical page check, a recorded AI answer and a client report are different artifacts. Keep their scope visible before drawing a conclusion.

Put the method into practice. Prepare the deliverable. Read our conventions.

Keep the evidence attached

Guides use explicit measurement conventions and clearly labeled illustrative examples. Public tools explain which inputs they inspect. Software comparisons link to public documentation and do not claim independent accuracy tests.

Review the methodology or explore the illustrative product workflow when you need more context.

Put this into practice

Start with your website

Add your brand and customer questions, then choose a platform for your first check.

Put the method into practice

Your questions are saved before you start. Review availability and point costs before confirming a check.